Welcome to
Sport In Life

Your leading importer and distributor of premium sports brands and equipment across the UAE and Arabian Gulf.

Our brands are distributed through a tailor made sale and marketing strategy. Through our expertise and ambition, we aim to ensure optimal brand activation and total customer satisfaction.

Read the latest news in our new community section

Find out more about our brands

Looking for a service centre?

Does your Polar product need servicing? Click below for service information.

Want to buy our products?

Click below to access our store finder and find a stockist near you.

Latest from the community

Meet our fabulous sporting family… Introducing some of our beautiful Brand Ambassadors, from personal trainers and Les Mills Middle East Instructors to inspiring and motivational influencers with huge hearts and charitable causes. We’re all about community and sharing our love … Continue reading »