Welcome to
Sport In Life

Your leading importer and distributor of premium sports brands and equipment across the UAE and Arabian Gulf.

Our brands are distributed through a tailor made sale and marketing strategy. Through our expertise and ambition, we aim to ensure optimal brand activation and total customer satisfaction.

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Find out more about our brands

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Latest from the community

Bahrain and Dubai to host two new IRONMAN 70.3 races. IRONMAN announced today the expansion of its iconic triathlon series into the Middle East for the first time, with two new IRONMAN 70.3 races in Bahrain and Dubai. The IRONMAN … Continue reading »