Welcome to
Sport In Life

Your leading importer and distributor of premium sports brands and equipment across the UAE and Arabian Gulf.

Our brands are distributed through a tailor made sale and marketing strategy. Through our expertise and ambition, we aim to ensure optimal brand activation and total customer satisfaction.

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Latest from the community

Posted on: Tuesday 25th November 2014 At the Middle East’s largest single distance race,triathletes can experience feed stations stocked with first-class nutrition from GU, MuleBar and Aqualyte;innovative 2XU technical apparel and Newton Running shoes, including an opportunity to meet British … Continue reading »