Bringing the world’s best endurance brands to the region.
Sport In Life Distribution connects premium sports, swim, cycling, triathlon, and nutrition brands with retailers, clubs and athletes across the UAE and the wider GCC.
A trusted name in regional sports distribution since 2004.
Sport In Life Distribution is a division of Girot Trading LLC, a multi-brand trading company established in 1995 by Nicolas Girot.
We drive the distribution of premium sports and nutrition brands across the GCC — UAE, Kuwait, Saudi Arabia, Qatar, Oman and Bahrain — through tailor-made sales and marketing strategies for e-commerce, retail, and B2B clients including corporates, academies, gyms and clubs.
Our team combines deep sports brand marketing expertise with regional retail knowledge, and long-standing partnerships — many spanning more than a decade.
Built for brands that want to win in the GCC.
From first shipment to shelf, we handle the strategy, relationships and activations that get premium sports brands in front of the right customers.
Regional Reach
On-the-ground distribution across UAE, KSA, Kuwait, Qatar, Oman and Bahrain.
Retail & B2B
Tailored strategies spanning e-commerce, retail shelf, corporates, academies, gyms and clubs.
Event Sponsorship
Official partner of 30+ annual events, including the Abu Dhabi Marathon, UAE Tour and T100 Dubai.
Lasting Partnerships
Optimal brand retention and total customer satisfaction — many partnerships exceed 15 years.
Ten brands. One standard of quality.
A curated lineup spanning swim, cycling & triathlon, nutrition & recovery, and play — each backed by dedicated sales and marketing support.
Looking to stock or partner with one of our brands?
Reach out to our team — we’re happy to talk retail, B2B, or brand partnership opportunities.
A brand looking for GCC distribution?
We’d love to hear from you. Tell us about your brand and where you’d like to grow — our team will follow up within 1–2 business days.
Email Our Team